Privacy Policy
Last updated: 18/05/2025
1. Who We Are
Blue Amber Digital (“we,” “our,” or “us“) is a marketing and consultancy agency helping e‑commerce brands grow on Amazon. We are the data controller for personal data collected through this website.
Contact: info @ blueamberdigital.com
2. Scope of This Policy
This Privacy Policy explains how we collect, use, disclose and safeguard your personal data when you:
Visit blueamberdigital.com or related landing‑page domains;
Download resources (e‑book, guide, white paper);
Book a discovery call or otherwise communicate with us;
Interact with our ads, emails or social‑media content.
3. The Data We Collect
| Category | Examples | Source |
|---|---|---|
| Contact Information | name, email, phone, company name | Directly from you via forms, Calendly, chat |
| Marketing Preferences | newsletter opt‑ins, consent checkboxes | Directly from you |
| Usage & Device Data | IP address, browser type, locale, pages visited, referring URL | Automatically via cookies & pixels |
| Lead Enrichment Data | LinkedIn profile, industry, company size | Third‑party B2B enrichment tools, public sources |
4. Legal Bases for Processing (GDPR Art. 6)
Consent – e.g. sending you marketing emails after you tick the checkbox.
Contract – carrying out pre‑contractual steps when you request a proposal.
Legitimate Interests – improving our website, preventing fraud, running analytics and retargeting ads.
Legal Obligation – complying with accounting, taxation or regulatory duties.
5. How We Use Your Data
Deliver the requested e‑book or resource.
Schedule and conduct strategy calls.
Send relevant marketing communications that you have opted into.
Analyse site performance and measure campaign effectiveness (Google Ads, Meta Pixel, Google Analytics 4).
Personalise ads on Google, Facebook, Instagram, LinkedIn and other platforms.
Enforce our Terms and protect our rights.
6. Cookies & Similar Technologies
We use first‑party and third‑party cookies, pixels and scripts to:
Remember your preferences;
Compile statistics to improve site performance;
Facilitate advertising and retargeting.
You can manage or withdraw cookie consent at any time via the Cookie Banner or your browser settings. For detailed information see our General Terms and Conditions.
7. Sharing & Disclosure
We never sell your personal data. We may share it only with:
Third-party service providers (Google, Meta, CRM systems).
Regulatory authorities when required by law.
8. International Transfers
Some partners are located outside the European Economic Area. Where required, we rely on Standard Contractual Clauses or an equivalent safeguard to ensure adequate protection.
9. Data Retention
We retain your data only as long as necessary for the purposes stated or as legally required.
10. Your Rights (EU/UK)
You may:
Access your data;
Correct inaccurate data;
Erase data (“right to be forgotten”);
Restrict or object to processing;
Port your data to another controller;
Withdraw consent at any time (affects future processing);
Lodge a complaint with your Supervisory Authority (e.g., Informacijski pooblaščenec, Slovenia).
To exercise any right, email info @ blueamberdigital.com.
11. Data Security
We implement organisational and technical measures (HTTPS, encryption in transit & at rest, access controls, regular audits) to protect your data. No internet transmission is 100 % secure; you share data at your own risk.
12. Links to Third‑Party Sites
Our site may contain links to external sites. We are not responsible for their content or privacy practices.
13. Changes to This Policy
We may update this Privacy Policy periodically. Material changes will be announced via the website or email. Continued use of the site signifies acceptance of the updated terms.
14. Contact
Questions about this policy?
Email: info @ blueamberdigital.com
