SERVICES

Amazon PPC Advertising Management

Boost your sales with Blue Amber Digital Amazon agency. As a top Amazon advertising agency, we specialize in Amazon PPC management and customized advertising strategies. Our expert team ensures effective advertising management to boost your product exposure and sales on Amazon.com and across Amazon Europe.

It’s hard to stay competitive if you only rely on organic searches, but don’t worry we are here to help you.

Strategic Campaign Review

We evaluate your current Amazon PPC campaigns, identifying optimization opportunities. Key goals and KPIs are defined collaboratively to measure the success of your Amazon advertising.

Comprehensive Keyword Research

We analyze how customers search for your products, uncovering keywords and phrases for Amazon PPC and SEO. This research powers optimized listings and effective campaign strategies.

Performance Monitoring & Reporting

Receive weekly or monthly reports with insights into your campaign performance. Results are compared to predefined KPIs, ensuring data-driven decisions for your brand’s growth.

Smart Bid Management

We manage CPC bids strategically, optimizing keyword performance to balance visibility and cost. Our goal: maximize clicks and impressions while achieving the highest possible ROAS aligned with your KPIs.

Why Amazon advertising?

Driving Sales Growth

Amazon shoppers come ready to buy. With targeted advertising, you can directly reach customers searching for products like yours, boosting sales and conversions.

Precision Ad Targeting

Amazon PPC advertising is based on keywords or ASINs. Sellers set a max bid for clicks, and the highest, most relevant bid gets displayed on search results or product pages, reaching the right audience at the right time.

Optimized Ad Spend Management

Pay only for clicks on your ads. Campaign Reports in Seller Central provide real-time insights into performance, enabling strategic adjustments to maximize ROI and ad effectiveness.

Enhanced Product Visibility

Amazon ads instantly elevate your product’s visibility, appearing in prime spots like search result pages and product detail pages. Ads grab buyer attention and amplify brand awareness.

Maximizing Ad Formats

Leverage various Amazon ad types, each tailored to specific goals. We develop comprehensive advertising strategies, combining ad formats to achieve maximum impact for your brand.

Our goal is to prepare you in every way to succeed on Amazon.

Before you begin advertising

Defining clear goals is the first step to successful Amazon advertising:

  • Boost sales for specific products.
  • Increase brand visibility and awareness.
  • Launch and promote new products effectively.

Knowing your objectives ensures your campaigns are focused, measurable, and aligned with your business strategy, maximizing results and ROI.

At the first consultation, we will review your objectives so that we can build an Amazon strategy that coincides with your desired results.

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Selecting the right products is key to a profitable campaign:

  • Focus on high-demand items with competitive pricing.
  • Promote bestsellers to maintain rankings or introduce new products.
  • Prioritize products with strong reviews and availability.

Strategic product selection drives better ad performance and higher sales.

At the first consultation, we will review your objectives so that we can build an Amazon strategy that coincides with your desired results.

Book a free call
A well-optimized product detail page ensures better ad performance:

  • Use engaging, keyword-rich product titles and descriptions.
  • Add high-quality images and videos to enhance visual appeal.
  • Highlight features in bullet points and include accurate information.

A polished product page builds trust and boosts conversion rates, maximizing the impact of your ads.

At the first consultation, we will review your objectives so that we can build an Amazon strategy that coincides with your desired results.

Book a free call

Amazon advertising best practices

Sponsored Products

Sponsored Products dominate ad spend, accounting for roughly 80%. These keyword-targeted ads promote individual product listings, helping to increase visibility and drive conversions.

Sponsored Brands

Exclusively for brand owners, Sponsored Brands showcase your product range or brand with a custom headline, logo, and featured products, driving awareness and boosting credibility.

Sponsored Display

Sponsored Display ads extend your reach by targeting customers both on and off Amazon. They leverage interest and behavior-based targeting to re-engage shoppers and expand your audience.