Discover the Best Amazon Software Tools for Sellers in 2026

Trying to figure out the best way to sell on Amazon in 2026 can feel like a maze. There are so many different tools out there, and honestly, it’s easy to get lost. We’ve sifted through a bunch of them to bring you a list of the best Amazon software tools that can actually make a difference. Whether you’re just starting out or looking to boost your existing business, these tools are designed to help you work smarter, not harder. Let’s see what can help you succeed.

Key Takeaways

• Jungle Scout is a top choice for overall Amazon selling tasks, especially for product research and launches.
• Helium 10 offers a wide range of features for keyword research, listing optimization, and managing your business.
• SellerAmp is great for sourcing products, particularly for retail arbitrage.
• BuyBotPro helps with sourcing and provides deal analysis for retail arbitrage.
• AMZScout is useful for product research and listing optimization, providing data to improve your sales.

1. Jungle Scout

When you’re looking to get started selling on Amazon, or even if you’ve been at it for a while, Jungle Scout is a tool that comes up a lot. It’s basically an all-in-one platform designed to help you find products, track their performance, and even connect with suppliers. Think of it as your go-to for figuring out what to sell and how well it’s doing.

One of the standout features is the Product Database. This lets you sift through millions of Amazon products and filter them based on specific criteria like sales volume, price, and even how many reviews they have. It’s a pretty straightforward way to spot potential winners without spending days manually digging through data. Then there’s the Product Tracker, which is great for keeping an eye on specific items over time. You can see how their sales are trending, which helps you understand market demand and seasonality.

Jungle Scout also offers a Keyword Scout tool. This helps you find the search terms customers are actually using to find products like yours. Getting this right is pretty important for making sure your own listings show up when people are searching. They also have a Supplier Database, which can be a real time-saver if you’re looking for manufacturers or wholesalers. It lists suppliers and gives you some basic info on them, making it easier to find reliable partners.

Here’s a quick look at some of its core functions:

• Product Research: Find profitable product ideas using filters and sales data.
• Keyword Research: Identify high-volume keywords for your product listings.
• Product Tracking: Monitor the sales performance and ranking of products over time.
• Supplier Database: Connect with potential manufacturers and suppliers.
• Sales Analytics: Estimate sales volume and revenue for products.

Jungle Scout aims to simplify the complex process of product research and supplier sourcing, giving sellers data-backed insights to make more informed decisions. It’s a tool that can help cut down on the guesswork involved in launching new products on Amazon.

While it doesn’t offer a free trial, they do have a 7-day money-back guarantee, and pricing starts around $29 per month when billed annually. It’s a popular choice, especially for those focusing on private label selling, and many sellers find it a solid starting point for their Amazon business.

2. Helium 10

Helium 10 is a big name in the Amazon seller tool world, and for good reason. It’s basically an all-in-one platform designed to help you manage and grow your online store. Think of it as a toolbox with a bunch of different gadgets, each for a specific job.

One of the standout features is its suite of analytics tools. You’ve got ‘Profits,’ which gives you a clear picture of your financial health. It breaks down your revenue and net profit, showing you what’s making money and what’s costing you. This is super helpful for figuring out which products to push and which ones might need a second look.

Then there’s ‘Market Tracker.’ This tool gives you a bird’s-eye view of your market. You can see how you stack up against competitors and check the overall health of the niche you’re selling in. It uses smart algorithms to suggest products, helping you get a solid footing.

Keyword research is another area where Helium 10 shines. Their ‘Keyword Tracker’ lets you monitor the ranking of your keywords in real-time, both for organic search and sponsored ads. Keeping an eye on this is pretty important for making sure your products get seen.

Here’s a quick look at what Helium 10 offers:

• Product Research: Find and analyze potential products.
• Keyword Research & Tracking: Discover what customers are searching for and track your keyword performance.
• Listing Optimization: Improve your product listings to attract more buyers.
• Competitor Analysis: See what your rivals are doing.
• Financial Analytics: Keep tabs on your sales and profits.
• PPC Campaign Management: Help with running your Amazon ads.

Helium 10 also includes a free training course, ‘Freedom Ticket,’ which is usually a paid course. This can be a big help, especially if you’re new to selling on Amazon and need some guidance on how to use the tools effectively and build your business.

While it has a lot of tools, which is great, it can sometimes feel a bit overwhelming for beginners. The learning curve might be a little steep at first, but the included training can smooth that out. It’s a powerful suite that many sellers rely on to get a handle on their Amazon business.

3. SellerAmp

SellerAmp is a tool that many Amazon sellers find really useful, especially if you’re into online arbitrage, retail arbitrage, or even wholesale sourcing. It bundles a few things together: a Chrome extension, a mobile app, and a web app. The cool part is that whatever you set up in one, like your profit settings, syncs across all three. This means you don’t have to keep entering the same info over and over.

When you’re browsing Amazon, the SellerAmp Chrome extension pops up right on the product page. It shows you important details like if you can even sell the item, your potential profit, and return on investment (ROI) based on what you’ve told it. It also pulls in data like the product’s Best Seller Rank (BSR), how many reviews it has, and even historical data from Keepa. This makes it super quick to get a snapshot of a product’s performance.

One of the neatest features is its ability to show this product data not just on Amazon, but also on other sites like Walmart or Argos. So, you can be shopping online and instantly check if something might be a good flip for Amazon. It works in several Amazon marketplaces, including the US, UK, Germany, France, Italy, Spain, and Canada.

Here’s a quick look at what SellerAmp offers:

• Keyword and Competitor Research: Get insights into what people are searching for and what your competition is doing.
• Listing Optimization Tips: Suggestions to make your product listings more attractive to buyers.
• Inventory Management: Helps you keep track of stock and alerts you when it’s time to restock.
• Sales and Profit Analytics: Clear breakdowns of your sales performance and profitability.

SellerAmp is known for being quite affordable. The SAS version starts at a very reasonable price, especially if you opt for an annual plan. They also offer a 14-day free trial, which is a good way to see if it fits your workflow before committing. Many sellers find it offers a lot of bang for your buck, especially when compared to some of the pricier all-in-one solutions out there. It’s a solid choice for sellers looking for detailed product analysis without breaking the bank. You can find out more about how tools like this can help your business by looking into Amazon agency services.

Overall, SellerAmp is praised for its ease of use and the amount of data it provides directly on the product page. It’s a tool that can really speed up your product sourcing process and help you make more informed decisions.

4. BuyBotPro

BuyBotPro is a tool that really shines for sellers focused on online arbitrage. It’s basically an automated FBA calculator and sourcing assistant rolled into one handy Chrome extension. The main goal here is to help you save time and boost your profits by quickly analyzing potential products. It’s designed to help you avoid those costly mistakes, the ones that can really set back an arbitrage business.

One of the standout features is the BuyBotGo mobile app. You can use it while you’re out shopping, scanning product barcodes right there in the store. The app then shows you all the important data you need to make a quick decision: profit margins, return on investment (ROI), sales rank, selling fees, how much competition there is, current stock levels, and even checks for IP restrictions. It even gives a deal score, color-coded for easy understanding – green, amber, or red.

Here’s a quick look at what BuyBotPro offers:

• Real-time ROI calculations for products you’re considering.
• Analysis of sales rank and price history.
• Calculations for fees and shipping costs.
• Predictions for Buy Box ownership.
• The integrated BuyBotGo mobile app for on-the-go scanning.

When you’re browsing Amazon, the BuyBotPro Chrome extension pops up with all the key data right on the product page. You get a profit calculator, fee calculator, and information on whether a product is eligible to sell. It’s a lot of information at your fingertips, making the process of finding winning products on Amazon in 2026 much more straightforward.

While sales estimates can sometimes be a bit off, and the IP database isn’t as comprehensive as some other specialized tools, BuyBotPro is generally well-regarded for its speed and the sheer amount of data it provides. For anyone serious about online arbitrage, it’s definitely worth considering.

BuyBotPro starts at $34.95 per month and includes the BuyBotGo app. They also offer a 14-day free trial, so you can test it out before committing.

5. AMZScout

AMZScout is a tool that helps Amazon sellers find profitable products and manage their businesses. It offers a range of features designed to make the selling process smoother, from initial product research to listing optimization. The platform aims to provide data-driven insights so sellers can make more informed decisions.

One of the standout features is its AI-powered Chrome extension. This tool can analyze product pages directly on Amazon, giving you quick access to sales estimates, competition levels, and other important metrics. It’s designed to help you spot opportunities while you’re browsing.

AMZScout also provides tools for:

• Product and Niche Research: Identify potential products with good demand and low competition.
• Sales and Revenue Estimations: Get an idea of how much a product is selling and how much revenue it’s generating.
• Keyword Research: Find relevant keywords to help customers discover your products.
• Listing Optimization: Improve your product listings for better visibility.

They also offer a free Sales Estimator and an FBA Calculator, which are handy for quick checks without needing a full subscription. While AMZScout might not be as feature-rich as some of the top-tier competitors, it presents a solid option, especially for sellers who are budget-conscious. It works across nine Amazon marketplaces, giving it a good international reach.

AMZScout’s strength lies in its accessibility and straightforward approach to data analysis for Amazon sellers. It simplifies complex market information into actionable insights, making it a practical choice for those looking to grow their online business without an overwhelming learning curve.

6. ZonGuru

ZonGuru has really stepped up its game, positioning itself as a solid contender against bigger names like Helium 10 and Jungle Scout. It’s designed to help you find and launch private label products, and they’ve made it much more user-friendly and professional than it used to be.

One of the standout features is their Listing Optimizer 4.0. It uses AI, specifically mentioning ChatGPT, to help you write better product descriptions and titles. This can really make a difference in how your products appear to shoppers. They also include tools for IP alerts, automating emails and review requests, and a general dashboard to keep an eye on your business.

Their Chrome extension, called ‘Niche Rater’, is pretty handy. It gives you live data right on the Amazon page as you browse, helping you quickly assess potential products. It’s gotten some good feedback, with users rating it highly.

Here’s a quick look at some of their key tools:

• Product Research: Find profitable niches and products.
• Listing Optimization: Improve your product listings with AI assistance.
• Sales Analytics: Track your sales performance.
• Keyword Research: Discover what terms customers are searching for.
• Competitor Analysis: See what your rivals are doing.

ZonGuru offers a 7-day free trial, which is a bit short, but it does give you a chance to test things out. Pricing starts around $29 per month if you pay annually, making it a competitive option. While some users find it can be a bit overwhelming at first, the overall feedback is positive, with many appreciating the all-in-one approach and frequent updates.

ZonGuru aims to provide a complete toolkit for Amazon sellers, focusing on product research and listing optimization with the help of modern AI technology. It’s a strong alternative for those looking for a comprehensive suite without necessarily going for the most expensive options on the market.

7. Sellerboard

When you’re deep into selling on Amazon, keeping a close eye on your actual profit can get complicated. That’s where Sellerboard comes in. It’s designed to give you a clear picture of your net profit in real time, helping you understand exactly where your money is going.

Sellerboard really shines when it comes to tracking all the different fees and costs associated with selling. It goes beyond just the basic Amazon fees, factoring in things like Cost of Goods Sold (COGS) for different batches and even indirect expenses like photography or virtual assistant time. This detailed P&L view means your profit numbers are more accurate, showing you the true financial health of your business.

Here’s a look at some of its key features:

• Profit Dashboard: A clear, tile-style overview of sales, refunds, ad costs, payouts, and net profit.
• Detailed Fee Tracking: Accounts for over 100 types of fees, including FBA fees, shipping, and returns.
• PPC Analytics: Analyze ad performance by campaign, ad group, and keyword, linking ad spend directly to profitability.
• Proactive Alerts: Notifies you about listing changes, Buy Box losses, fee adjustments, negative feedback, and inventory risks.
• Marketplace Support: Works across many Amazon marketplaces, with mobile apps for on-the-go checks.

Sellerboard focuses on giving you a command center for your finances and operations. It’s less about finding new products and more about managing the profitability of what you’re already selling. If you’ve ever struggled to pinpoint why your margins are shrinking, Sellerboard’s detailed reporting and alerting system can be a game-changer.

For sellers who want to connect their advertising spend directly to their bottom line, Sellerboard’s PPC tools are quite useful. You can see how campaigns are performing not just in terms of clicks, but in actual profit generated. It even helps calculate your break-even ACOS and can automate bids based on your targets. This integration means your ad strategy is always profit-aware. If you’re looking for a tool to help manage your Amazon business effectively, Sellerboard is definitely worth considering. You can even get 1 extra month of free trial (so 2 months instead of only 1) to test it out.

8. Keepa

Keepa is a tool that many Amazon sellers find really useful, especially for looking at product history. It’s a browser extension that works right on Amazon pages, showing you charts and data that aren’t always obvious. Think of it as a way to see the past performance of a product before you decide to sell it.

What Keepa does is track a bunch of important product metrics over time. This includes things like price history, sales rank, and even how much stock Amazon has. This historical data is key for making informed decisions about what to sell and when. It helps you spot trends and understand how a product has performed in the past, which can be a good indicator of future success.

Here’s a look at some of the data Keepa provides:

• Price History: See how the price of a product has changed over days, weeks, or months.
• Sales Rank: Track how well a product is selling compared to others in its category.
• Amazon Stock Levels: Understand if Amazon itself is a competitor and how much stock they hold.
• Number of Sellers: See how many other sellers are on a particular listing.
• Buy Box History: Analyze who is winning the Buy Box and how often.

Keepa offers a free version that gives you a good amount of data, which is great for getting started. For even more detailed insights, like monthly sales estimates per seller, there’s a paid subscription. It’s a tool that can really help you understand the market better. If you’re looking into selling on Amazon Europe, understanding how products perform historically can also help you plan for things like VAT obligations, which can be complex. You can find the Keepa Chrome Extension easily online.

9. Revseller

Revseller is a handy Chrome extension that aims to speed up your product research process on Amazon. When you’re browsing products, Revseller automatically pops up on the page, giving you key data points right away. Think sales rank, category information, and importantly, your potential ROI and profit margins. It’s designed to be straightforward, so you don’t have to dig around for information.

One feature that stands out is the Variation Viewer. This is particularly useful if you sell items that come in different sizes, colors, or styles, like clothing or shoes. It helps you see how different variations perform without leaving the product page.

Here’s a quick look at what Revseller offers:

• Real-time ROI calculations: See your potential return on investment instantly.
• Sales rank and price history: Track how a product’s rank and price have changed over time.
• Profit margin indicators: Get a clear picture of profitability across different categories.
• BuyBox ownership prediction: Get an idea of how often you might win the Buy Box.

Revseller is priced at $99.99 per year, which is quite affordable for what it offers. They also provide a 30-day free trial, so you can test it out before committing. It’s a solid option if you’re looking for a simple, cost-effective tool to streamline your product analysis.

Revseller focuses on providing essential data directly on the product page, making quick decisions easier for sellers. Its straightforward approach and affordable price point make it an attractive choice for those who want to simplify their research workflow without a steep learning curve.

10. BQool

BQool is a tool focused on helping Amazon sellers win the Buy Box, which directly translates to more sales. It uses intelligent repricing software, allowing you to set up specific pricing rules that can really impact your bottom line. You can even choose which competitors to match and adjust your prices only when it makes sense.

Users have reported seeing an average increase of about 35% in their sales and Buy Box share when using BQool. It’s designed to keep your products competitive without you having to constantly monitor prices yourself.

Key features include:

• Automated repricing to stay competitive in the market.
• Real-time price tracking and adjustments.
• Customizable strategies for how your prices change.
• Performance analytics and reports to see how it’s working.

BQool offers a 14-day free trial, so you can test out its AI repricer before committing. Pricing starts at $25 per month for repricing up to 1,000 products every 15 minutes. While AI repricing might cost extra, the overall monthly cost is often lower than many competitors.

BQool’s main goal is to help you get more sales by keeping your prices competitive. It automates a task that can be very time-consuming and prone to errors if done manually, especially with a large inventory.

It’s a solid option if your primary concern is optimizing your pricing to capture more sales and win the Buy Box more often. The tool works across several Amazon marketplaces, including the US, Canada, Mexico, Germany, Spain, France, Italy, the UK, and Japan.

Looking to boost your Amazon sales? Our BQool services can help you get there. We offer expert strategies to make your products shine. Ready to see real results? Visit our website today to learn more and book a call with our team!

Wrapping It Up

So, we’ve gone over a bunch of tools that can really help you out on Amazon. It can feel like a lot at first, with all the different options for research, managing ads, or just keeping track of your sales. But remember, the goal isn’t to use every single tool out there. It’s about finding the ones that fit your specific needs and your business right now. Whether you’re just starting out or you’ve been selling for a while, picking the right software can make a big difference. It can save you time, help you make smarter decisions, and ultimately, help you sell more. Don’t be afraid to try out a few free trials to see what works best for you. Happy selling!

Frequently Asked Questions

What exactly are Amazon seller tools?

Think of Amazon seller tools as helpful computer programs or apps. They are designed to make selling on Amazon easier by assisting with tasks like finding good products to sell, figuring out what words customers use to search, making your product listings look better, and keeping track of your sales and stock.

Do I really need tools to sell on Amazon?

While you can sell on Amazon without them, using tools can give you a big advantage. They help you work smarter, find popular products faster, and understand your business better, which can lead to more sales and less stress. Most successful sellers use them.

Are these tools expensive?

Many tools have different price plans, often costing between $20 to $50 each month. Some offer free versions or trials so you can test them out. There are also some really useful free tools available, like Amazon’s own FBA Calculator.

Which tools are best for finding products to sell?

For finding great products, tools like Jungle Scout and Helium 10 are top choices. They help you see what’s selling well and what customers are looking for. ZonGuru is another good option to consider for product research.

What if I sell products I already own, like in retail arbitrage?

If you’re doing retail arbitrage, meaning buying items from regular stores to resell, tools like BuyBotPro and SellerAmp are very helpful. They can quickly tell you if a product is likely to sell well on Amazon.

How do I know if a tool is actually good?

The best way is to look at tools that have been around for a while and are updated regularly. Checking reviews from other sellers and seeing if the tool offers a free trial or a money-back guarantee can also help you decide if it’s the right fit for your business.