Client #2

$4 Million Q4 Sales

The result of an advertising campaign for a brand new product. By carefully preparing the keyword analysis even before the launch of the new product.

Our client, a prominent seller in the wild-birds niche, had established a solid foundation in the U.S. market through their direct-to-consumer (DTC) website. While this channel provided early success, the client sought to expand their reach by venturing into Amazon.com, leveraging the platform’s vast customer base to scale their business further.

Market Overview

  • Platform: Amazon.com (USA)
  • Category: Wild-birds niche
  • Objective: Establish a dominant presence on Amazon, optimize for peak shopping seasons, and significantly increase revenue share from Amazon sales.

Our Approach: A Comprehensive Amazon Strategy

To help our client succeed in the competitive Amazon marketplace, Blue Amber Digital devised a multi-faceted strategy based on thorough market research and tailored planning.

1. In-Depth Market Analysis

  • We analyzed competitors in the niche and discovered that top performers utilized professional listings featuring high-quality images and engaging content.
  • This insight shaped our strategy to create listings that surpassed industry standards, capturing attention and driving conversions.

2. Superior Listing Optimization

  • High-Impact Visuals: Developed stunning imagery to showcase the product’s unique features and appeal to bird-watching enthusiasts.
  • Compelling A+ Content: Designed visually engaging and informative content to improve the product detail page experience.
  • Amazon Store: Built a visually cohesive Amazon Store, aligning with the client’s brand identity and guiding customers through a seamless shopping journey.

3. Strategic Promotional Planning

  • Collaborated with the client to plan promotional activities tailored to high-traffic shopping periods like Prime Day and Black Friday.
  • Leveraged discounts, coupons, and targeted campaigns to maximize visibility and drive sales during critical times.

4. Q4 Readiness Focus

  • Ensured the client was fully prepared for Q4, prioritizing inventory optimization, fine-tuning advertising campaigns, and enhancing the customer experience.
  • Planned ad spend and bid strategies around peak shopping events to capitalize on heightened demand.

Results: Exceptional Performance and Rapid Growth

1. Prime Day Success

  • Sales during the Prime Day event more than doubled the projected target.
  • Revenue during Prime Day was 15 times the client’s average daily sales.

2. Record-Breaking Year-to-Date Growth

  • ROAS Improvement: Increased from $5.1 in 2023 to over $7 in 2024, reflecting higher advertising efficiency and returns.
  • Units Sold: Over 40,000 units, demonstrating the effectiveness of our advertising and promotional strategies.
  • Category Leadership: Achieved a top 10 ranking within the category and captured over 20% of the market share.

3. Improved Revenue Contribution from Amazon

  • Amazon’s share of the client’s total revenue increased from 15% in 2023 to 23% in 2024.
  • Year-over-year revenue growth exceeded 100%, solidifying Amazon as a critical channel for the client’s success.

Key Success Factors

  1. Comprehensive Market Research: Identifying competitor strengths and weaknesses allowed us to position the client’s product as superior within the category.
  2. Optimized Listings: Professional visuals, compelling content, and a streamlined Amazon Store set the client apart from competitors.
  3. Targeted Promotional Strategy: Timely promotions and campaigns ensured the product captured maximum visibility during peak shopping events.
  4. Seamless Collaboration: Close coordination with the client ensured alignment on goals and execution, maximizing the impact of every initiative.

Client Feedback

“Partnering with Blue Amber Digital has been transformative for our brand. Their expertise in Amazon advertising and listing optimization helped us achieve results we never thought possible. Breaking into the top 10 in our category and seeing our Prime Day sales skyrocket were just the beginning. Their strategic approach and attention to detail have set us up for long-term success.”

How Blue Amber Digital Can Help You Succeed

At Blue Amber Digital, we specialize in helping brands establish and grow their presence on Amazon. Whether you’re launching a new product, optimizing existing listings, or preparing for peak shopping seasons, our tailored strategies deliver measurable results.

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